Selections from Bell Helmets field journal and brand guidelines shown.
The aim of the project was to refresh and refine the Bell Helmets brand to help them innovate and deliver
on-point products and communications that resonate at the heart of their individual sports and audiences.
Contributions to the project:
Led and set the creative vision and hands-on design. Directed and held workshops and mentored internal
Bell teams. Led brand and market research audits. Collaborated on brand, messaging, marketing, and
product direction and stakeholder workshops and interviews.

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