Selections from the campaign visual center shown.
The 2012 Quiksilver “My Style” movement got back to the heart of the brand by showing the best surfers in
the world’s individual style and what they do best through video, digital, print, and retail experiences.
the world’s individual style and what they do best through video, digital, print, and retail experiences.
The following examples are an overview illustrating how the creative moves across the athletes,
yet maintains their identity in a cohesive campaign look and feel.
yet maintains their identity in a cohesive campaign look and feel.
Contribution to the project:
Led and oversaw the creative direction, design and implementation of the campaign globally.
Team collaboration on conception and design with the global president, senior global creative director,
and regional directors.
Team collaboration on conception and design with the global president, senior global creative director,
and regional directors.
