Selections from the Igloo product logos and the Playmate product family guidelines shown
(1 of 14 total that were completed) along with the Outdoor Retailer Booth Strategy.
(1 of 14 total that were completed) along with the Outdoor Retailer Booth Strategy.
The overarching goal of the project was to re-establish the iconic Igloo Cooler brand by providing a cohesive story, insights,
and design and toolset that have given the brand permission to innovate, define new opportunities and go up-market with its
products in a highly competitive market.
and design and toolset that have given the brand permission to innovate, define new opportunities and go up-market with its
products in a highly competitive market.
Contributions to the project:
Led and set the creative vision and hands-on design. Collaborated on brand, messaging, marketing,
event strategy, product direction, product naming, stakeholder interviews and workshops.
Led and set the creative vision and hands-on design. Collaborated on brand, messaging, marketing,
event strategy, product direction, product naming, stakeholder interviews and workshops.
