Selections from the logo identity process and brand guidelines shown.
Collaborated with Nemo Design to evolve the iconic “Nordica” ski brand for a solid future on the mountain.
The key objectives of the project were to overhaul the visual identity of the brand, build a brand foundation that guides
product and marketing, and create experiences that connect on an emotional level and differentiate from the competition.
Increase brand awareness and build trust.
Contribution to the project:
Creative direction, design and copy. Directed and held workshops and mentored internal Nordica teams.
Collaboration on brand conception and vision.

Note: Some of the image assets used within the guidelines are for visual intent only and not to be reproduced.

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