Selections from the logo identity process and brand guidelines shown.
The goal of the project was to reinvigorate the Sugoi brand by providing a clear central vision and set of tools for teams
to rally behind, and to tell a deeper story that connects with consumers.
to rally behind, and to tell a deeper story that connects with consumers.
Contributions to the project:
Led and set the creative vision and hands-on design. Directed and held workshops and mentored internal Sugoi teams.
Led brand and market research audits. Collaborated on brand, messaging, marketing, and product direction and stakeholder
workshops and interviews.
Led and set the creative vision and hands-on design. Directed and held workshops and mentored internal Sugoi teams.
Led brand and market research audits. Collaborated on brand, messaging, marketing, and product direction and stakeholder
workshops and interviews.
Note: Some of the image assets used within the guidelines are for visual intent only and not to be reproduced.
Selection of logo designs from the exploration phase
