Selections from the logo identity process and brand guidelines shown.
The goal of the project was to reinvigorate the Sugoi brand by providing a clear central vision and set of tools for teams
to rally behind, and to tell a deeper story that connects with consumers.

Contributions to the project:
Led and set the creative vision and hands-on design. Directed and held workshops and mentored internal Sugoi teams.
Led brand and market research audits. Collaborated on brand, messaging, marketing, and product direction and stakeholder
workshops and interviews.

Note: Some of the image assets used within the guidelines are for visual intent only and not to be reproduced.
Selection of logo designs from the exploration phase

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